International SAMANM Journal of Marketing and Management
_________________________________________________________________________________________________ Vol. 1 No. 1 , May 2013
Online ISSN 2308-2399 Print ISSN 2309-3412
Table of Content
Are Cellular and Landline Substitutes or Complements? The Case of Israel
Keywords: Landline; Cellular; Complement; Substitute.
Branded by the Story of the Virgin Mary: A Case Study of St Mary’s RC Primary School
Ernest M. Kadembo¹
Keywords: Branding, Re-branding, Primary school values, Child development, School management, Positioning a school, Storytelling.
The Effect of Background Knowledge on Speaking Ability of Iranian EFL Learners
Mohammad Bagher Shabani¹
Keywords: Background knowledge, Speaking ability, EFL learners, Quasi-experimental design, Paired-Samples t test.
The Evaluating of Employees Self-Efficacy and Job Stress in the Isfahan Zobahan Company
Keywords: Self-control (self-efficacy), Mastery experiences, Vicarious experiences, Social encouragement (verbal persuasion), Psychological responses (physiological and emotional reactions), Job stress.
The Impact of Supplier Selection on Inventory Handling Performance under Catastrophic Risk and Environmental Uncertainty: An Emerging Market Scanning
Keywords: Formal supplier evaluation, R&D intensity, Communication quality, Risk and environmental uncertainty, Supplier performance.